Self Optimising Web Pages
If you need to increase website conversion rates then you ought to start experimenting with different copy because your page copy will have the single biggest impact on your overall profits. Strong, channelled copywriting that positively sells your products or services clearly and tackles all the classic objections will beat poorly written, unchecked, unfocused and badly laid out copy.
However the process of copy testing is not quite as simple as it ought to be. And this is an implementation barrier. Ask nearly any internet marketer about the value of good copywriting and they’ll tell you it is essential to success. But few people actually get round to doing it themselves.
Why so?
Simply because it is quite hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it actively reacts to the outcome of tests in such a way that your website evolves to get better and better at converting as time moves on. The way that evolving, or Darwinian HTML, works is via a clever feedback mechanism. Every time some copy is displayed it either results in a conversion or it doesn’t. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative mark.
Over time some copy will clearly outperform other copy and a feedback mechanism ensures that, as data comes in, the most powerful copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion machine.
The commercial value of increasing web conversion rates is huge and you can actually find a short training course about it on on ReallySimpleTesting.com. Personally I think that one of the most intriguing things you can discover there is how tiny changes in website conversion rates at various stages in the purchase funnel can make a massive difference to your profitability.
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